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21, May

Crane Technique

Author: jbrownthunder

I was in a meeting the other day with a huge healthcare conglomerate for an RFI and they just got done banging us up pretty good about what we didn’t do but then turned around and asked the question although cliche “What is the one thing you do the best?” It was like that moment in Karate Kid where all is lost and we’re getting ready for Johnni to send Daniel San home in a body bag. We let the music build up got into our Crane technique and got ready to bring this meeting home humming that song “Your the best” in my head. I stated simply “We listen.” From these two simple words I have built my business, my partnerships and my reputation. Without doing this one thing everything else would not have succeeded. Because by listening we learn what your group does, how it operates, what are it’s issues and the majority of the time listen to the solutions you already know but just need a little help clarifying. Listening ultimately, leads to good communication and communication is the number one issues for a failure of a project. Without this foundation I would not want to move forward with anyone or any group. I realized that we  probabaly were not a good fit for this group but I had told them exactly what “we did the best.” Next time we’ll talk about listening to one another.

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